This Policy applies to customer information New London School of Driving, Inc. collects through our website.
New London is committed to protecting the privacy of visitors to our website. This Policy will let you know how New London handles how we collect, use, disclose, transfer and store your information collected on this website. Please take a moment to familiarize yourself with our privacy practices and let us know if you have any questions.
Collection and Use of Personal Information
Information We Collect:
We collect your information from the following sources:
- Information you give us, such as during registration on the website or other website interactions, such as scheduling a class, rating products or joining a forum, requesting information, customer service operations, surveys, and any other website transactions;
- Information available from third parties, including public databases, social medial platforms, or third-party partners; and
- Information automatically collected when you visit or use our websites, such as via cookies and device information.
Personal information is information that identifies you or is reasonably linked to you. The personal information we collect may include contact and payment information like your name, email and physical addresses, phone numbers, communication preferences, and other registration information. If you place an order on this site, New London may collect payment information that, in some cases, may constitute Personal Information. When you place an order or request services on behalf of a third-party, we may collect information you provide us such as the name, address, and phone number of the third-party.
When you schedule driving lessons, New London may obtain additional information. Such additional information includes your name, physical address, email address, and telephone number.
Collection and Use of Non-Personal information
If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.
Information from Other Sources
We may receive personal information about you from other sources as well. Examples of these sources are entities that can help us correct or supplement our records, improve the quality or personalization of our service to you, and help prevent or detect fraud.
Automated Information Collection
We may receive and store certain types of information when you interact with our websites, emails, and online advertising. Our purpose is to allow the websites to work correctly, to evaluate use of the website, and to support website analytics and marketing campaigns. Some examples include:
We may collect technical information such as your internet protocol address, your device operating system and browser type, the address of a referring website, if any, and the path you take through our websites.
We use “cookies” to recognize you as you use or return to our sites. This is done so that we can provide a continuous and more personalized shopping experience for you. A cookie is a small text file that a website or email may save to your browser and store on your hard drive.
We may also use web beacons. Beacons allow us to know if a certain page was visited, an email was opened, or if ad banners on our website and other sites were effective.
How We Use and/or Disclose Your Information:
- New London does not sell or rent your personal information.
- New London and its affiliates may use your personal information to provide products and services and support core business functions. These uses include order or service fulfillment, internal business processes, marketing, authentication, loss and fraud prevention, public safety and legal functions.
- New London may use the information collected to personalize your interaction with the website, conduct surveys or promotions, respond to any email or request from you, or provide you with information that we believe may be useful to you, such as latest product announcements, important notices, software updates and upcoming events.
- New London may use personal information to help us develop, deliver and improve our products, services, content and advertising.
- New London may also use personal information for internal purposes such as auditing, data analysis and research to improve New London’s products, services, and customer communications.
- We may combine all the information we collect. We may disclose your information within our corporate family of companies.
- If you enter into a sweepstake, contest or similar promotion we may use the information you provide to administer those programs.
Disclosure to Third Parties
At times, New London may make certain personal information available to our strategic partners or affiliates that work with New London to provide products and services, or that help New London market to customers. Personal information will only be shared by New London to provide or improve our products, services and advertising; it will not be shared with third parties for their marketing purposes or any other use.
The third parties with whom New London may share personal information include companies who provide services such as information processing, coordinating course instruction, delivering products to you, managing and enhancing customer data, providing customer service, assessing your interest in our products and services and conducting customer research or satisfaction surveys. We require our service providers to keep your information secure. In addition, our service providers may not use or disclose personal information for any purpose other than providing the services on our behalf.
The third parties may be located in the United States or anywhere else where New London may transact business.
Legal Requirements and Protection of Our Company and Others
Cookies and Other Technologies
Pixel tags enable us to send email messages in a format our customers can read, and they tell us whether the email has been opened. We may use this information to reduce or eliminate the number or type of messages sent to our customers. Web beacons are small graphic images or other web programming code inserted into a web page or email that count visitors to the Website, monitor how users navigate the Website, count how many emails that were sent are actually opened or count how many particular articles or links were actually viewed. Certain mobile service providers uniquely identify mobile devices and we or our third party service providers may receive such device information if you access the Website through mobile devises Certain features of our Website may require collection of mobile phone numbers, and we may associate that phone number to mobile device identification information. An embedded script is programming code that is designed to collect information about your interactions with the Website, such as the links you click on. The code is temporarily downloaded onto your Computer from our web server or a third-party service provider, is active only while you are connected to the Website and is deactivated or deleted thereafter.
As is true of most websites, we gather some information automatically and store it in log files. This information includes IP addresses, browser type and language, Internet service provider (ISP), referring and exit pages, operating system, date/time stamp and clickstream data. We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, and to gather demographic information about our user base as a whole. New London may use this information in our marketing and advertising services.
In some of our email messages, we use a “click-through URL” linked to content on our Website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our Website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.
New London’s Communications
On occasion, New London may send our customers and website visitors electronic communications, including but not limited to newsletters, bulletins, status updates, account verifications, or other communications such as marketing information. New London may also send information via email regarding website updates, class scheduling, or other general topics. You will be offered an opportunity to consent and/or opt-out of such communications where applicable. Certain communications, such as those related to website updates or account verifications may not be subject to an opt-out.
Protection of Personal Information
New London takes extensive precautions, including administrative, technical, and physical measures, to safeguard your personal information against loss, theft, and misuse, as well as against unauthorized access, disclosure, alteration, and destruction.
New London’s online services use Secure Sockets Layer (SSL) encryption on all web pages where personal information is collected. To make purchases from these services, you must use an SSL-enabled browser such as Internet Explorer, Safari or Firefox. Doing so protects the confidentiality of your personal information while it is transmitted over the Internet.
When you use some of New London’s products, services or applications or post on an New London forum, chat room, or social networking service, if any, the personal Information you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to submit in these instances. For example, if you list your name and email address in a forum posting, that Information is public. Please take care when using these features.
Retention of Personal Information
Should you need to contact New London for any reason, including those regarding this Policy or any privacy concert, please contact us at:
If you believe that New London or anyone affiliated with New London has misused any of your information, please contact us immediately to report such action.
Information from Minors
New London’s website is not designed for use by children. We do not knowingly collect personal information from children under the age of thirteen (13). If we learn that we have collected the personal information of a child under the age of thirteen (13), we will take steps to delete the information as soon as possible. A parent or guardian of a child under the age of thirteen (13) may review and request deletion of such child’s personally identifiable information as well as prohibit the use thereof. If you have reason to believe New London has personal information from an individual under the age of thirteen (13), please contact us.
Keeping Your Information Secure
We have implemented security measures we consider reasonable and appropriate to protect against the loss, misuse and alteration of the information under our control. Please be advised, however, that while we strive to protect your personal information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and are not responsible for the theft, destruction or inadvertent disclosure of your personal information. In the unfortunate event that your “personally identifiable information” (as the term or similar terms are defined by any applicable law requiring notice upon a security breach) is compromised, we may notify you by email, at our sole and absolute discretion, to the last email address that you have provided us in the most expedient time reasonable under the circumstances; provided, however, that delays in notification may occur while we take necessary measures to determine the scope of the breach and restore reasonable integrity to the system as well as for the legitimate needs of law enforcement if notification would impede a criminal investigation. From time to time we evaluate new technology for protecting information, and when appropriate, we upgrade our information security systems.
Third-Party Sites and Services
New London’s websites, products, applications and services may contain links to third party websites, products, and services. Our products and services may also use or offer products or services from third parties. Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices and we are not responsible for the privacy practices employed by any third-party websites. We encourage you to note when you leave our Website and to learn about the privacy practices of those third parties before submitting any personal information to such third parties.
New London either owns the text, photos and graphics on this website, including related copyrights, or has permission to use them. You have our permission to personally use or to copy any portion of this website, but not for profit or other commercial reasons. Any use or copying, other than for your personal use, is strictly prohibited under federal copyright law and may be subject to civil and criminal sanctions.
o Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers (e.g., if you register an account with us).
o Personal information described in Cal. Civ. Code Section 1798.80(e) (California Customer Records statute). This means any information that identifies, relates to, describes, or is capable of being associated with a particular individual, including, the “identifiers” listed in the preceding bullet point A, and the following: physical characteristics or description in the form of photographs or images if you visit our premises or if needed to facilitate access to other facilities, state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information.
o Characteristics of protected classifications under California or federal law, such as race, color, religion, sex/gender, gender identity/expression, sexual orientation, marital status, medical conditions, military or veteran status, national original, and more.
o Commercial information, including (1) records of personal property, products or services purchased, obtained, or considered from New London, or other purchasing or consuming histories or tendencies, (2) information provided to us regarding the scheduling of classes or instruction, but only to the extent an identifiable person can be linked to such content, (3) information on actions taken on New London websites or mobile apps, which may include information about New London services considered, and (4) information about consumer preferences and behavior that we collect on our websites and mobile apps or purchase from third parties in order to target consumers for digital advertisements or to personalize content we deliver on our websites and mobile apps.
o Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with New London or its affiliates’ websites, applications, or advertisements.
o Geolocation data (e.g., when you opt-in to location tracking services which New London makes available to you).
o Audio information from calls placed with customer service and accounting centers which may be recorded, and electronic information in the form of Internet or other electronic network activity information as described above. New London may also collect other visual information in the form of video of our premises or photographic or video evidence collected as part of accident investigations.
o Professional or employment-related information in the form of business contact information such as name, company name, physical address and email address and telephone or fax number.
o Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. section 1232g, 34 C.F.R. Part 99).
o Inferences drawn from (1) the information we collect when you visit our websites, use our apps, or interact with New London-related tools, widgets or plug-ins or our official social media pages or New London-related social media apps, tools, widgets and plug-ins, (2) information we collect, including through affiliates and third-party suppliers, regarding content and other data posted on the Internet (such as public locations on the Internet), and (3) information about consumer preferences and behavior that we collect on our websites and mobile apps or purchase from third party affiliates in order to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
Within the last twelve (12) months, we have not disclosed personal information of California consumers to other businesses or third parties for monetary or other valuable consideration as a data “sale” under California law.
Within the last twelve (12) months, New London has disclosed information in some or all of the above categories of information for our business purposes as outlined herein.
Your California Rights
If you are a California resident, you may have certain rights related to your personal information. You may exercise these rights free of charge except as otherwise permitted under applicable law.
- Deletion Rights. You have the right to request that we delete personal information about you which we have collected from you.
- Access Rights. You may request that we disclose to you:
- the categories of personal information we have collected about you;
- the categories of sources from which the personal information is collected;
- our business or commercial purpose for collecting or selling personal information;
- the categories of third parties with whom we share personal information;
- the specific pieces of information we have collected about you;
- the categories of personal information about you that we have disclosed to other businesses or third parties for monetary or other valuable consideration as a “sale” under the California Consumer Privacy Act and the categories of third parties to whom the personal information was disclosed as a sale, by category or categories of personal information for each third party to whom the personal information was so disclosed; and
- the categories of personal information about you that we disclosed for a business purpose.
Right to Opt Out. If we disclose your personal information to other businesses or third parties for monetary or other valuable consideration as a “sale” under the California Consumer Privacy Act, you have the right to opt-out of such disclosures. To submit an opt-out request, please email us at firstname.lastname@example.org. You may request to exercise these rights by:
Calling us at 770-466-0410
Sending us an email at email@example.com
As required or permitted under applicable law, please note that we may take steps to verify your identity before granting you access to information or acting on your request to exercise your rights. We may limit our response to your exercise of the above rights as permitted under applicable law.
Subject to applicable law, we may not discriminate against you because of your exercise of any of the above rights, or any other rights under the California Consumer Privacy Act, including by:
- Denying you goods or services;
- Charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
- Providing you a different level or quality of goods or services; or
- Suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.
We may, however, charge different prices or rates, or provide a different level or quality of goods or services, if that difference is reasonably related to the value provided to us by your personal information.
Data Sharing for Direct Marketing Purposes
To the extent required by California Civil Code § 1798.83, California residents may ask us to provide them with (i) a list of certain categories of personal information that we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, and (ii) the identity of those third parties. To make this request, California residents may contact us as described in the “Contact Us” section above.
For More Information
New London School of Driving, Inc.
4368 Lawrenceville Rd
Loganville, Ga 30052
Last Updated: July 30th, 2020